The PSP Southampton Boat Show is the
UK's leading outdoor social event, showcasing boating, watersports
and lifestyle for ethusiasts, families and the trade. The
Show is one of the most important events in the boating year and
attracts a significant number of high net worth individuals from
the UK and around the World.
The Show is rated in the top six consumer shows in the
UK.
Read on for Key Facts and
Commercial
Opportunities.
KEY FACTS:
Quality of visitor
- 122,000 visitors (average over 3 years)
- 79% ABC1 visitor demographic profile
- £95,000 average household income
Visitor spending power
- In excess of £1,000 spend per head
- 64% found a new supplier or bought from an exhibitor that they
had not intended to use before visiting the Show
- 71% report the Show is 'good' or 'excellent' value for
money
Visitor satisfaction
- 86% report an excellent or good Show experience
- 76% report that they will probably attend in 2009
Website
- 178,000 unique visitors per annum, with 96,000 visiting during
the month of September
- Over 1.5 million page views per annum with up to 82,000 page
views per day at busy times during the 10 days of the
Show
Marketing
- Multi channel marketing campaign typically includes: liefstyle
and enthusiast press; local press, radio and outdoor campaign;
field marketing
- Digital marketing campaign including: 300,000 emails to
database; online ad campaigns; short films
- Direct mail campaign to 72,000 visitor database
- Extensive multi channel PR campaign
- Media partnerships with ITV Meridian and Ocean FM
COMMERCIAL OPPORTUNITIES:
There are three main areas of sponsorship available at the PSP
Southampton Boat Show.
Sponsorship - including category and
feature
Contact: Toby Gregory at FastTrack Sailing on 0207 593 5265
or toby.gregory@fasttracksailing.com
Advertising - website and at Show
Contact: Alisdair Martin at TRMG on 01707 273999 or alisdair@trmg.co.uk
Product placement/ Sampling/ Listing
fees
Contact: Adrian Danson or Ashika Gauld at
National Boat Shows on 01784 473377 or adanson@britishmarine.co.uk.
Commercial opportunities are not limited to the above.
Should you wish to discuss other opportunities please contact
Adrian Danson at National Boat Shows on 01784 223619 or email
adanson@britishmarine.co.uk.
CORPORATE HOSPITALITY
If you are looking to entertain clients or
reward staff then our Corporate Hospitality packages may just be
what you are looking for. Follow this link for further
information.