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Reasons To Exhibit

Exhibiting at live events is one of the best ways to meet customers, suppliers and expose your product and brand to an actively spending interested audience.

Each year substantial investment goes into improving the Show, not just for visitors but for exhibitors and sponsors.

Delivering Your Audience

The PSP Southampton Boat Show 2012 will be supported by a comprehensive and engaging marketing campaign, specifically targeting key visitor audiences to deliver quality prospects to you.

Exhibitor’s directly influence the success of the Show and marketing tools are specifically created and provided for you to help generate visitors and therefore potential customers.

Our multi channel marketing typically includes:

  • Interactive, dedicated website
  • Extensive online campaign including video, ads and social media
  • TV and radio
  • Email marketing to thousands of previous visitors
  • Multi channel PR
  • Outdoor and transport media
  • Trade marketing
  • Strategic media partnerships
  • Press
  • Sponsorship and promotions

Testimonials from our Exhibitors

“Halyard was pleased with a positive and active show, which saw sensible sales and laid the foundation for a solid six months’ business,” James Grazebrook, Managing Director, Halyard.

“We’ve had a steady flow of sales not just in the small boat range but sales have extended across all models. We’re also expecting to confirm a new dealership in California which is really exciting news for Fairline.” Miles Moorhouse, Marketing Director, Fairline.

“The success of this year’s Boat Show only serves to reinforce Lombard’s continued commitment to the marine sector.  We look forward to supporting purchasers and the industry into the future and have been truly delighted with the response we received at the Show.” Ian Braham, Head of Marine Finance, Lombard.

“The 2010 PSP Southampton Boat Show has been a good Show for Suzuki and stand sales have been up on last year.  We were delighted to be able to sponsor the Marina Bar and show wrap again this year and took the opportunity to display our new lean burn DF 40, 50 and 300 outboards.  The Suzuki RIB Experience was a huge success getting over 1,500 people on the water and raising over £1,000 for the Sea Cadets.  Well done National Boat Shows on delivering a great show in challenging times.”  Gareth Lumsdaine, Suzuki GB.

“We are flabbergasted by the amount of sales and interest in our Sonihull system. As we started morning seven of the Show, we were well ahead of our Show target.”   Darren Rowlands, Sales director of NRG Marine Ltd.
(manufactures of the ultrasonic Antifouling System, Sonihull)

“The Show has been exceptionally good and we’ve been really pleased with the level of footfall to our stand.  Having not exhibited for the past two years we will definitely be back next year.”  Amanda Taylor, SLAM.

“We’ve been given the best possible opportunity to show our products and we’re pleased to say we’ve taken full advantage of it,” Riki Hooker, Sales Director, RS Sailing.


RELATED LINKS:

Reasons to Exhibit | How To Apply | Show Facts and Statistics | Exhibitor Sales Pack



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