Reasons To Exhibit
Exhibiting at live events is one of the best ways to
meet customers, suppliers and expose your product and brand to an
actively spending interested audience.
Each year substantial investment goes into improving the Show,
not just for visitors but for exhibitors and sponsors.
Delivering Your Audience
The PSP Southampton Boat Show 2012 will be supported by a
comprehensive and engaging marketing campaign, specifically
targeting key visitor audiences to deliver quality prospects to
you.
Exhibitor’s directly influence the success of the Show and
marketing tools are specifically created and provided for you to
help generate visitors and therefore potential customers.
Our multi channel marketing typically includes:
- Interactive, dedicated website
- Extensive online campaign including video, ads and social
media
- TV and radio
- Email marketing to thousands of previous visitors
- Multi channel PR
- Outdoor and transport media
- Trade marketing
- Strategic media partnerships
- Press
- Sponsorship and promotions
Testimonials from our Exhibitors
“Halyard was pleased with a positive and active show, which saw
sensible sales and laid the foundation for a solid six months’
business,” James Grazebrook, Managing Director,
Halyard.
“We’ve had a steady flow of sales not just in the small boat range
but sales have extended across all models. We’re also expecting to
confirm a new dealership in California which is really exciting
news for Fairline.” Miles Moorhouse, Marketing Director,
Fairline.
“The success of this year’s Boat Show only serves to reinforce
Lombard’s continued commitment to the marine sector. We look
forward to supporting purchasers and the industry into the future
and have been truly delighted with the response we received at the
Show.” Ian Braham, Head of Marine Finance,
Lombard.
“The 2010 PSP Southampton Boat Show has been a good Show for
Suzuki and stand sales have been up on last year. We were
delighted to be able to sponsor the Marina Bar and show wrap again
this year and took the opportunity to display our new lean burn DF
40, 50 and 300 outboards. The Suzuki RIB Experience was a
huge success getting over 1,500 people on the water and raising
over £1,000 for the Sea Cadets. Well done National Boat Shows
on delivering a great show in challenging times.”
Gareth Lumsdaine, Suzuki GB.
“We are flabbergasted by the amount of sales and interest in our
Sonihull system. As we started morning seven of the Show, we were
well ahead of our Show target.” Darren
Rowlands, Sales director of NRG Marine
Ltd.
(manufactures of the ultrasonic Antifouling
System, Sonihull)
“The Show has been exceptionally good and we’ve been really pleased
with the level of footfall to our stand. Having not exhibited
for the past two years we will definitely be back next year.”
Amanda Taylor, SLAM.
“We’ve been given the best possible opportunity to show our
products and we’re pleased to say we’ve taken full advantage of
it,” Riki Hooker, Sales Director, RS Sailing.
RELATED LINKS:
Reasons to Exhibit
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How To Apply
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Show Facts and Statistics
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Exhibitor Sales Pack