Audience Facts and Statistics

It’s not just the volume of visitors that come to the PSP Southampton Boat Show which makes the Show such a success for exhibitors – it’s the type of people who come and what they do when they get there that counts.*

Size and Scale

• 47,000 square metres of exhibition space
• 400+ boats on the marina
• Europe’s largest purpose built Show marina
• Indoor and outdoor exhibition space
• Interactive Show attractions
• 500+ exhibitors
• Big name brands

Visitor Facts and Statistics

• 122,106 people visited the 2010* Show
• Over £1000 average spend per head (excluding the spend on Boats)
• Over £95k average Household income, 63% AB audience
• 47% of visitors are looking to buy a boat of some kind over the next 12 months - That's over 57,000 people
• 80% of visitors made a purchase from an exhibitor at the Show
• 75% of visitors intended to buy something they had seen at the Show in the next 12 months
• 71% of visitors had their purchasing decision influenced by attending the Show
• 42% of visitors to the Show own a boat
• 88% rated their Show as good or excellent

*Visitor Attendance - Three year average 121,722

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