The SUP Company is the largest inflatable SUP and hard Stand Up Paddleboard store in Europe; specialising in inflatable paddle boards and hard shell Stand Up Paddleboards.

Our shop in Southampton features the largest paddleboard Test & Hire Centre in the UK giving you the option to paddle the best paddleboards around. We stock a wide range of SUP inflatables and hard shell paddleboards from the best brands on the market.

We will be presenting the Fanatic range of products including everything from inflatable paddle boards, to composite surf boards and hydrofoil products.

Visit our stand to find out more about what we do!

Featured Products

Fanatic Fly Air Premium SUP

Fanatic Fly Air Pure SUP

Duotone Echo Wing Foil

Fanatic Sky Wing Foil Board - 2021

Fanatic Bee 7 ft 8 - 2021

Fanatic 11ft 6 x 31ins Ray Air Premium - 2021

Fanatic Ray Air Pocket Edition 11 ft 6 - 2021