19/9/2025
HELM, the leading yacht charter brokerage, today announced the launch of its new brand, Anchor, dedicated to delivering exceptional bareboat and skippered yacht charters worldwide.
The brand officially debuted today, 19 September 2025, at this year’s Southampton International Boat Show, marking a significant expansion in HELM’s mission to make chartering more accessible, flexible, and enjoyable for all.
Anchor has been created to meet the growing demand for stress-free charter holidays, whether for seasoned sailors looking for a bareboat experience or newcomers seeking the expertise of a professional skipper.
With a curated fleet of modern monohulls, catamarans and motor yachts, Anchor will provide tailor-made itineraries in some of the world’s most sought-after sailing destinations, from the Mediterranean to the Caribbean.
“We’re thrilled to introduce Anchor as part of the HELM family,” said Simon Morgan, co-founder at HELM. “Anchor represents freedom, choice, and the simple joy of being on the water. Whether you’re an experienced sailor or stepping aboard for the first time, Anchor makes it easy to discover unforgettable sailing adventures with confidence.”
HELM co-founder Peter Harrison-Hill added: “When we set HELM up 10 years ago as two blokes with a bank loan and a spare bedroom, we could never have imagined being in this situation, with an office in Australia and a team of 25 sending out more than 2,000 charters this year alone.
Naturally, as we have grown, we have become a little stretched trying to serve all segments of the market, and we think we can do a little better. The introduction of Anchor as a sister brand to HELM allows us to consolidate and provides a clear focus to each brand, with HELM able to focus on growing in the crewed market, where we already have 5 boats under Central Agency, while Anchor doubles down on providing expert, dedicated service to bareboat and skippered clients, from brokers that know those boats inside out.
The end goal is to provide a better service to every single client, across bareboat, skippered and crewed charters, anywhere in the world.”
The launch of Anchor allows us to remain relentlessly focused on delivering the best possible bareboat and skippered yacht charter experience for each of our clients, backed by the same HELM expertise our clients know and trust.”
Anchor will feature:
Anchor’s team of brokers will be led by yachting expert Kasia Harris, who has over 15 years’ experience in the yacht charter industry, having worked for some of the leading brokerages.
“We’ve known Kasia for a long time, having worked together before we set up HELM in 2015” said Morgan. “We were delighted when she joined us last year, and are excited to see her take the next step in leading the broker team at Anchor. Her close relationships with fleet operators and shipyards give Anchor a real advantage in a competitive market”
Visitors to the Southampton International Boat Show will be among the first to explore Anchor, with HELM showcasing the new brand at stand H116 in New Wave Hall.
For more information about Anchor and its global charter offering, visit www.anchor.yt
Media Enquiries:
James Foot
Head of Marketing
HELM & Anchor
+44 7765 845600
[email protected]
