Show Reach & Visibility

Driving 200M+ Views at Scale

In 2025, our campaign positioned the Southampton International Boat Show in front of a large and highly engaged audience of prospective visitors, delivering strong visibility, engagement, and reach across multiple channels – key highlights shown below.

Last year, our campaign delivered over 200 million views. Among attendees, 71% said they plan to buy a boat, watersports craft or equipment within the next 18 months, and 70% reported the show influenced their decision in some way.

We actively showcase exhibitor news, product launches, and key announcements across our social media, email, and PR campaigns to maximise exposure and drive interest ahead of the show. Explore our Exhibitor Toolkit to learn more about how your brand can be featured and how we can help amplify your presence.

AUDIENCE & IMPACT

Over 200 million views, reached across all channels.

78% of our audience falls within the AB demographic, higher than events like Royal Ascot and The Championships, Wimbledon.

Said they plan to buy a boat, watersports craft or equipment within the next 18 months, 70% reported the show influenced their decision in some way

2025 CAMPAIGN

Partnerships

5M+ partner reach: Delivered through key industry titles including All at Sea, Classic Boat, PBO, Motor Boat & Yachting, Powerboat & RIB, Sailing Today, Yachts & Yachting, Yachting Monthly, Coast, Fishing News, RYA, and more!

Email

800K email opens: Strong engagement driven from the show’s owned database.

Paid Digital & Social

12M+ digital impressions: Highly targeted paid campaigns across Google and Meta, alongside 1.5 million reach across our Instagram and Facebook channels.

Website

300K+ website users: Active users engaging with the show website (Jan–Sept 2025).

PR

751 pieces of PR coverage, 165M OTS: Including national broadcast and media features across BBC News, ITV, Heart Radio and The Express, alongside key industry titles.

Out of Home

Out-of-home presence: High-impact placements via South Western Railway, Red Funnel Ferries, and Southampton Council.

Celebrities & Content Creators

We collaborated with content creators and celebrities to elevate the brand, drive engagement, and create high-impact content, including Captain Jason Chambers, Jazz Turner, Aldo Kane, Hannah Mills, Sir Robin Knox-Johnston, and Conrad Humphreys.