Exhibitor Marketing Toolkit

Unlock Your Stand’s Full Potential

Success at the Southampton International Boat Show 2026 isn’t just about what you bring, it’s about how you show up. With 100,000 visitors expected, getting your brand noticed early can significantly improve the sales opportunities you have at the show.

This toolkit provides useful tips, digital assets and promotional opportunities to bring more people to your stand and connect meaningfully with your customers.

Exhibitor Checklist

Complete your profile

Our website attracts more than 500,000 unique users each year and our exhibitor listing page is one of the most visited pages, so make sure your profile has all the latest info — here’s how.

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Promote on social media

Social media is a fast, free, and powerful way to build excitement and awareness before the show. Engage your audience early so they’re already looking out for your brand when they arrive.

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Reach your audience via email

Email is one of the most effective ways to reach your customers directly. Send a personal invitation to get noticed, raise awareness, and offer your contacts exclusive exhibitor discounts

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PR

Reach tens of thousands of potential visitors by leveraging PR opportunities available to you. The right story can put your brand in front of a much wider audience before the show even begins.

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Run a competition

Competitions are an excellent way to drive engagement and build momentum before the show. We can provide you with competition ticket codes for the 2026 show as prizes!

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Free promotional assets

Make it easy to promote your presence at the show with professionally designed assets ready to customise and share across your channels, along with flyers to share with your customers.

view digital assets

Promotional tickets

Use promotional ticket codes to bring more visitors to your stand and invite your most important customers to the Show.

Discover ticket options

Paid digital

Use this powerful marketing tool to put your brand in front of high-intent buyers and target people based on location, behaviour, and past engagement with your brand.

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Maximise your on-site experience

Make your stand the place visitors can’t miss. Attract more attendees and drive meaningful conversations with memorable, effective, on-stand activities.

GET MORE FROM YOUR STAND

AUDIENCE REACH AT SCALE

In 2025, our campaign positioned the Southampton International Boat Show in front of a large and highly engaged audience of prospective visitors. Key highlights include:

2M+ partner reach: Delivered through key industry titles including All at Sea, Classic Boat, PBO, Motor Boat & Yachting, Powerboat & RIB, Sailing Today, Yachts & Yachting, Yachting Monthly, Coast, Fishing News, and more!

800K email opens: Strong engagement driven from the show’s owned database

12M+ digital impressions: Highly targeted paid campaigns across Google and Meta

300K+ website users: Active users engaging with the show website (Jan–Sept 2025)

186 pieces of PR coverage: Including national broadcast and media features across BBC News, ITV, Heart Radio and The Express, alongside key industry titles

Out-of-home presence: High-impact placements via South Western Railway and strategic billboard locations

Key Contacts and links

Exhibiting and Sponsorship Enquiries

[email protected] +44 (0) 1784 473377

PR Team

If you’d like to share your show news, launches, special events with our PR team, please contact ADPR: [email protected]

Marketing Enquiries

[email protected]