Get ahead of the crowd by reaching attendees before they even plan their route. Most visitors map out their “must-visit” exhibitors in advance, and paid digital campaigns give you the chance to influence their decisions early. Beyond the show, these campaigns create more sales opportunities — people who engage with your ads can be retargeted after the event, extending your commercial impact well beyond show week.
1. Set your goals – decide whether you want to drive awareness, bookings or general engagement.
2. Identify your target audience – define the key visitor segments you want to reach using location or past engagement.
3. Prepare your digital assets – here are some free templates you can customise.
4. Plan your budget and timing – decide how much you want to spend, and schedule campaigns to start before the event to influence planning.
Meta (Facebook & Instagram): Official beginner guide to Meta Ads Manager
Google Ads: Your guide to Google ads
