Attract more attendees and drive meaningful conversations with memorable, effective, on-stand activities.
• Offers and demonstrations: interactive experiences or competitions attract attention and encourage visitors to spend time at your stand. Hands-on activities deepen customer interest and increase likelihood of conversion.
• Signage and branding: use large banners, posters, uniformed workers and other signage to make your stand easy to find and keep your brand visible.
• Working with content creators: invite social media influencers or content creators who fit with your brand to visit your stand, host meet-and-greets or cover your products live. This will build excitement and encourage your followers to visit your stand. Make sure to schedule times for creators to be on site and promote it through your channels.
• Collecting leads and follow-up: have a clear system to capture visitor details, whether via digital forms or lead cards. Follow up promptly after the show to turn interactions into ongoing conversations and sales opportunities.
Don’t stop marketing once the show starts! Use your own channels to amplify onsite activity:
Social Media: Post live updates, highlight demos or competitions and showcase behind-the-scenes moments. Encourage visitors to engage with your posts while at the show.
Email: Send quick reminders to local customers or VIPs who can visit your stand that day.
Promotional Tickets: Remind attendees they can use Exhibitor Guest Ticket codes for discounted entry during the show week.
Combining onsite promotion with pre-show efforts keeps your stand top-of-mind and drives more foot traffic to maximise your ROI.
