SETAG’d Princess 72


At the Show

We are thrilled to unveil our latest and most ambitious project to date: the complete transformation of a 2013 Princess 72. This isn’t just a refit; it’s a reimagining of luxury on water. Our project showcases how a pre-owned yacht can be elevated to surpass even the most opulent new builds, offering unparalleled value for money.

This Princess 72 on display has been meticulously upgraded to feature specifications typically reserved for yachts exceeding 40 meters. From state-of-the-art technology, the highest spec materials to exquisite craftsmanship, every details has been considered to embody true luxury.

Our showcase highlights an exciting alternative to purchasing new yachts. By choosing a yacht that is readily available on the market and customising it to your unique preferences, you can achieve remarkable luxury and personalisation for a fraction of the price. This method not only provides excellent value but also promotes sustainability by reducing the carbon footprint associated with yacht manufacturing. After all, the greatest contribution to sustainability is to reuse.

Experience the pinnacle of maritime elegance and sustainable luxury. Visit us at the show and see firsthand how our refit of the Princess 72 redefines what true luxury means.