SETAG Yachts


The world’s leading design & refit specialists

SETAG are exhibiting at the Southampton International Boat Show for the forth year running as our brand grows from strength to strength. We continue to raise the level of refit – offering a professional, luxury service, generating complete confidence for total renovation and refurbishment of pre-owned yachts – in essence, a one-stop-shop.

Since launch in 2021, we have completed/secured:

70 Design & Refit projects
From multiple brands
Ranging from 33 – 100ft
With budgets between £10,000 – £1,000,000+
Headed by Chris Gates, former CEO of Princess Yachts, SETAG is steeped in over 200 years of combined experience working on the world’s finest motor yachts, and therefore has an unrivalled deep-rooted knowledge and understanding of every stage of the process of designing, engineering and manufacturing these yachts.

To us, the ultimate level of luxury is personalisation. But bespoke doesn’t have to be mean building something from scratch. Instead, it can be taking something already exceptional and tailoring it to your specific liking. SETAG’s aim is to ensure your yacht reflects your own taste and personality: luxury redefined, refitted and remastered, by the original artist.

At the show

We are thrilled to unveil our latest and most ambitious project to date: the complete transformation of a 2013 Princess 72 – a true representation of our expertise…showcasing how a pre-owned yacht can be elevated to surpass even the most opulent new builds, offering unparalleled value for money.

We will completely strip the yacht and rebuild her to a custom personalised specification, along with extensive engineering rework. This project is the embodiment of SETAG – new boat quality at pre-owned prices. This Princess 72 on display has been meticulously upgraded to feature specifications typically reserved for yachts exceeding 40 meters.

Discover the extraordinary possibilities and embark on a voyage that is truly yours.

If you are interested in understanding more and discovering more about the Third Way (1. Buying new, 2. Buying preowned and living with the inherited condition, or 3. Buying preowned & getting SETAG’d…adding value through bespoke, luxury refurbishment for a very reasonable price)…then arrange an appointment with our team during the show to discuss further.

We look forward to discussing the Art of The Possible with you.