Born from a love of dinghy sailing, Rooster® was founded in 1999 by Steve Cockerill with a simple mission: to make high-quality, accessible sailing gear for everyone. Starting out in his spare room in the UK, Steve relied on friends to help create the very first products – driven by his own frustration at not being able to find kit that truly worked.
What began as a personal project has grown into a trusted technical clothing brand, supporting sailors across the world. While sailing remains at our heart, Rooster® gear is designed for versatility across the water. From paddleboarding and kayaking to foiling and beyond, our thoughtfully engineered clothing and kit adapt to changing conditions -empowering you to embrace every adventure, all year round.
We believe in doing things properly. We’re a small team of passionate sailors and watersports enthusiasts who design, test, and wear the kit ourselves. Every product is created with deep understanding of the sport and the people who live it. We’re not here for trends – we’re here to make kit that works, lasts, and performs when you need it most.
Rooster® is more than just a brand. We’re a community of sailors, paddlers, and adventurers who share a love for freedom on the water and connection with the elements. We’re proud to support you with gear you can trust, wherever your next adventure takes you.
