Launched in 2018, Argo Yachting is a sister brand to Princess Motor Yacht Sales, the world’s largest distributor of Princess Yachts, the British motor yacht brand established in 1965. Argo Yachting benefits from over 50 years of experience in high-end motor yacht sales with multiple offices across Europe.
Positioned as a luxury motor yacht group for the 21st Century, Argo Yachting set out to offer a completely different kind of yacht sales experience focused on providing an extremely high level of service before, during and after the sale.
When the brand launched in 2018, they identified a market gap of non-Princess yacht owners underserved by the existing brokerage and aftercare offering. The key was about making every aspect of the customer experience feel premium.
Argo Yachting now cater for new and used boats from day cruisers such as Chris-Craft, Pardo and Saxdor to motor yachts and superyachts across some of the most prestigious yacht brands in the world. For buyers, Argo Yachting delivers the complete package of advice, including full orientation, aftercare and the option to have every aspect of the management of the yacht taken care of. And when selling, one can rest assured that their brokerage team will use their extensive network of contacts and marketing expertise to secure the best possible price in the shortest time.
Service, maintenance and retrofit
Argo’s vast aftersales division has access to a world class team with unrivalled knowledge and technical expertise. As of 2022, they have more than 667 marine industry years of experience between them. From service and maintenance to parts retrofit and insurance – its all in-house. Their exceptional customer service has seen them awarded the Princess Dealer of The Year award for Customer Service, 4 years running. And their professional and dedicated concierge service gives every one of their customers access to their own dedicated team of experts. Based across the UK and Spain, they are always on hand so that Argo’s customers can relax and enjoy the exhilarating freedom of a boating lifestyle.
Argo Yachting’s new boat brands include the highly reputable American heritage Chris-Craft range of powerboats, for which Argo has an exclusive distribution agreement in the UK and the Balearics, along with the Saxdor Yachts franchise for Spain and Northern Germany. Saxdor is an award-winning revolutionary new brand of affordable, premium power yachts from Finland. And new to join the UK portfolio this year is Italian-designed Pardo Yachts – renowned for their stylish ‘walk-around’ models.