Why Exhibit 

With over 50 editions, Southampton International Boat Show is Britain’s leading outdoor boat show with the largest purpose-built marina in Europe.  

103,000 visitors from the UK and around the world visit the show, providing you with the perfect platform to showcase your latest products and services, grow your brand, meet new and existing customers face-to-face and to drive sales. 

Rated as one of the top 10 boat shows in the world, the event hosts many product and boat launches, and showcases prestigious marinas to world renowned brands alike. 

What can the show deliver?  

Brand and product exposure to over 103,000 visitors from the UK and around the world: 

  • 76% AB visitor demographic. 
  • Average visitor household income of £122,000. 
  • Average visitor spend at show of £3,864 per head. 
  • Average visitor spend post-show of £22,846. 
  • 450+ exhibitors, 350+ boats on the marina and 300+ boats on land. 
  • 65% of visitors are looking to buy a boat or watersport craft/ equipment in the future. 
  • Exhibit in zones tailored to your target audience. 
  • 79% Male, 21% Female 
  • Average age of 57 years 

The show’s marketing campaign covers all marketing, digital and PR channels and targets core boating and watersports enthusiasts, people who enjoy the marine/outdoor lifestyle, families, clubs, marine professionals, locals and more. 

Our marketing team is here to support you: The marketing package includes banners and eDM templates to make it easy for you to invite your customers to the show. Let us know what you’re bringing to the show too, since we have a wide range of opportunities for exhibitors to promote your latest innovations to our visitors ahead of the event. 

There’s no substitute for being there so join us in September 2022 at Southampton International Boat Show! 

Need more information? Fill in the form below and one of our friendly sales team will get back to you or click here to find out more information about what opportunities are available

Sean Robertson

Sean Robertson

Sales Director, Sunseeker International

Sunseeker is delighted to be back at this important show. As usual, it has delivered on both quantity and quality of visitors. It has been heartening to see packed aisles and pontoons; the UK leisure marine industry is in rude health with visitors keen to learn, try and buy the latest products. The response to our new models has been phenomenal and we have exceeded our goals by some margin. We’ll definitely be back next year for this key event in the boat show calendar.
Don Bissessar

Don Bissessar

Director, Gibbs Quay Boat Sales

This is the 34th year we’ve been here and as far as I can recall, 2021, surprisingly, has been the best show. I would say approximately 30% of visitors have been new to boating, 30% have been existing customers looking to upgrade, 30% were looking for the future and 10% were just enjoying the show and looking at yachts. We are so excited with the response from the show that we have put plans in place for 2022.
Harry Lightfoot

Harry Lightfoot

Head of Sales, Discovery Shipyard

It’s the first year at the show for us and it’s been very positive. We get noticed at the entrance and we’re out of the water so that we can show off the swinging keel of our show boat. It’s great to have the show back with a strong UK client base and many positive leads on top of three yacht sales.
Matt Ovenden

Matt Ovenden

CEO and Founder, Borrow-A-Boat

The show has far surpassed expectations; it’s the busiest show we’ve ever had and busier than we thought it would be. We’ve had good engagement on the Foredeck stage with our talks, and we’ve had more leads and bookings than before.
Ian Thomson

Ian Thomson

Director, Nestaway Boats (inc ePropulsion)

We’ve sold over 100 electric outboard motors and 70 inflatable kayaks. It’s the best boat show in history and we’re delighted with the new layout.

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