Why Exhibit 

With over 50 editions, Southampton International Boat Show is Britain’s leading outdoor boat show with the largest purpose-built marina in Europe.  

103,000 visitors from the UK and around the world visit the show, providing you with the perfect platform to showcase your latest products and services, grow your brand, meet new and existing customers face-to-face and to drive sales. 

Rated as one of the top 10 boat shows in the world, the event hosts many product and boat launches, and showcases prestigious marinas to world renowned brands alike. 

What can the show deliver?  

Brand and product exposure to over 103,000 visitors from the UK and around the world: 

  • 76% AB visitor demographic. 
  • Average visitor household income of £122,000. 
  • Average visitor spend at show of £3,864 per head. 
  • Average visitor spend post-show of £22,846. 
  • 450+ exhibitors, 350+ boats on the marina and 300+ boats on land. 
  • 65% of visitors are looking to buy a boat or watersport craft/ equipment in the future. 
  • Exhibit in zones tailored to your target audience. 
  • 79% Male, 21% Female 
  • Average age of 57 years 

The show’s marketing campaign covers all marketing, digital and PR channels and targets core boating and watersports enthusiasts, people who enjoy the marine/outdoor lifestyle, families, clubs, marine professionals, locals and more. 

Our marketing team is here to support you: The marketing package includes banners and eDM templates to make it easy for you to invite your customers to the show. Let us know what you’re bringing to the show too, since we have a wide range of opportunities for exhibitors to promote your latest innovations to our visitors ahead of the event. 

There’s no substitute for being there so join us in September 2023 at Southampton International Boat Show! 

Need more information? Fill in the form below and one of our friendly sales team will get back to you or click here to find out more information about what opportunities are available