Throughout the 10 days, the Show hosts an array of boat and product launches, celebrity appearances, expert talks and plenty of drinks receptions and parties.

We are looking forward to welcoming you on press and preview day, Friday 10 September. Don’t forget to register for your press pass and please take the time to read through our COVID-19 precautions before traveling to the show.

Join us for the official opening of 2021’s Show, as well as a packed schedule of press events hosted throughout the day. 

Media Diary

If you have any PR related queries, please email

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Don't forget to take your Lateral Flow Test!

All show attendees over the age of 5 are required to present evidence of a negative lateral flow test taken within 48 hours before arrival at the show gate

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